Meet the Board of Directors for 2025/2026
SITE Great Britain Chapter is led by a team of experienced industry professionals that are dedicated to developing the incentive travel industry within the UK and beyond.
Joe O'Connell
Role within SITE GB:
President/Event Director
Favourite Incentive Destination:
Rio de Janeiro
Day Job:
CEO
Black Book
Debs Crosswell
Role within SITE GB:
President/Sponsorship Director
Favourite Incentive Destination:
Borneo
Day Job:
Client Relationship Director
Top Banana
Anthony Kelly
Role within SITE GB:
Past President/Marketing Director
Favourite Incentive Destination:
Cape Town, Nashville & Scotland
Day Job:
Managing Director
Measurable Marketing Consultancy
Leigh Butterfield
Role within SITE GB:
Past President
Favourite Incentive Destination:
London and Edinburgh....of course!
Day Job:
Director
2B DMC UK Ltd
Fiona McGrory
Role within SITE GB:
Treasurer / Past President
Favourite Incentive Destination:
London, South of France, Cayman Islands
Day Job:
Global Account Director
IHG
Ashton Kelly (Maternity Leave)
Role within SITE GB:
Marketing Director
Favourite Incentive Destination:
USA
Day Job:
Director of Sales
Rosewood London
Lisa Lernoux-Dock
Role within SITE GB:
Board Director
Favourite Incentive Destination:
Chewton Glen
Day Job:
Sales Director MICE
Iconic Luxury Hotels
Amanda Pelvay (Maternity cover)
Role within SITE GB:
Membership Director
Favourite Incentive Destination:
Mexico
Day Job:
Sales Account Director
Pan Pacific London
Lois Wallis
Role within SITE GB:
Sustainability Director
Favourite Incentive Destination:
Vancouver & Whistler
Day Job:
Business Development UK & Europe
Destination Vancouver & Tourism Whistler
Charla Forinton
Role within SITE GB:
Director
Favourite Incentive Destination:
Italy
Day Job:
Director of Global Sales
Rocco Forte Hotels
Max Simpkins
Role within SITE GB:
Young Leaders Director
Favourite Incentive Destination:
South Korea
Day Job:
Account Director, Global Sales - Group (London)
Shangri-LA Group
Susie Harwood
Role within SITE GB:
Marketing & Content Director
Favourite Incentive Destination:
Montenegro & New York
Day Job:
Editor - micebook
Freelance Writer
Andre Van Der Bijl
Role within SITE GB:
Director
Favourite Incentive Destination:
Cappadocia & African Safari
Day Job:
Joint Managing Partner
Mundus Representation
Meet the board at our next event
Each year the SITE GB board host a number of thought leadership and networking events for the incentive travel industry in Great Britain.