Member spotlight: Emma Cashmore, Axis Travel Marketing

Susie HarwoodBlog

Emma Cashmore says she knew from a very early age that the travel and hospitality sector was something she loved dearly. Her career has included a range of roles across sectors including destination representation, tour operations, corporate travel and cruise. “My true passion led me to specialising in destination representation specifically promoting meetings and incentives, marketing and PR (consumer and trade). Fourteen years ago, I took the plunge and set up my own company and haven’t looked back. As an individual and as a company we have enjoyed fantastic successes for our clients and have had the privilege to spearhead numerous high-profile campaigns across all sectors. Every day is different and varied and every day I speak to someone new. You can’t beat it!”

The elevator pitch…

Axis Travel Marketing is a representation agency specialising in the promotion of overseas destinations and hotel chains. Our clients include the Vienna Convention Bureau, Lisboa Convention Bureau, Wharf Hotels, The Florida Keys, Aosta Valley to name a few.

We are a completely free resource for UK and European event planners who are looking for information, connections or ideas for their events, conferences or incentives. We effectively act as the convention bureau for our clients based locally in market to assist on the same time zone with first-hand knowledge. Aside from assisting with general information, we plan all of our clients marketing and PR activities, B2B or B2C, to drive awareness and ultimately visitation to our clients.

What’s new?

There is always something new with our clients. In the Aosta Valley, in the Northern Italian Alps, Courmayeur Mont Blanc has launched a brand-new smart working initiative designed to offer the ideal balance of work, life, and ski. New for this ski season, visitors are being invited to ‘live-like-a-local’ and experience their very own alpine office, with carefully designed ‘workcation stations’ available. 

In Nova Scotia, the new five-star Muir Hotel is the latest addition to Nova Scotia’s accommodation offering and the centrepiece of the new district on the historic Halifax waterfront, Queen’s Marque. More than a refined hotel, Muir is a gracious host, a one-of-a-kind destination, and a true cultural beacon for Halifax and beyond.

Guests seeking a memorable space for events or business meetings will gravitate to Muir’s distinct venues including the 1,200-square-foot True Colours gallery, offering a dramatic harbour-facing backdrop for unique affairs and corporate events, and The Watch, a 2,075-square-foot event space which is embraced by the sea on three sides and boasts bespoke furniture, a commissioned art collection, two private bars and private tasting room.

Most memorable moment

That’s a tough one to answer because I have so many. One of my favourite experiences was having the opportunity to attend the 100th anniversary of the Calgary Stampede. I had never been to anything like it before. It wasn’t just the stampede which was amazing, the whole city came alive, and the atmosphere was electric.  

Dream incentive

Perhaps a Sky Bubble Experience in the Acadian Skies and Mi’kmaq lands in Nova Scotia. This area is the first designated Starlight Tourism Destination and Reserve in North America to be certified by the UNESCO-backed Starlight Foundation. The views in this area are said to be breath-taking and can at times include amazing meteor showers as well as glimpses of the aurora borealis. It also doesn’t require an endless budget.

Sun or snow?

I love both, but probably sun would just tip it for me. 

City break or country escape?

I tend to incorporate a bit of city life into my country escapes. I am a country girl at heart and really enjoy putting on wellies and exploring nature. But I do need a shopping and culture fix at the same time. 

The bucket list

I’m desperate to visit the Bahamas. I had a dream about it just pre-covid, and had booked to go, but my plans were scuppered. One day!